A fun initiative will be running across Rhondda Cynon Taff from 17th May to 5th July called Beat the Street. The scheme is open to absolutely everyone, from all ages and backgrounds, including all schools, community groups and businesses. It is completely free to take part and is being delivered with full support of Rhondda Cynon Taff County Council.
Designed to get kids and communities moving
Beat the Street is designed to inspire people to make small changes, such as walking or cycling to school every day, to improve their health. Two hundred and thirty-five thousand have played Beat the Street in over 40 programmes worldwide to date & in 2015, 300 schools played the game and more than 175,000 people took part!
As well as major health benefits to the community, participating in activity such as Beat the Street each day has been shown to dramatically improve concentration levels of children in class and adults at work. Further benefits can be seen with reduced traffic congestion around the town.
How does it work?
‘Beat Boxes’ will be positioned throughout the local area of Rhondda Cynon Taff. Players receive a card which they tap on the Beat Boxes as they walk, cycle, or scoot around town, earning points for themselves and their team. The more boxes you tap, the more points you earn. Players can view their progress online (website will go live before the launch). Here they can also see how their team is doing on the leader boards. The top community team can win a cash prize of £250, whilst there will also be £1000’s worth of Decathlon vouchers also available including prizes for individuals who have walked the furthest.
Beat the Street inspires people to explore their local area and in previous projects helps communities bond and get healthy. All of this is provided free to participants with the aim of encouraging the whole community to take part in a fun active challenge. If you would like to become a team please let me know. Teams can be made up from throughout the community such as libraries, yoga groups, firemen, drama and office teams before!
During the 6 weeks we will be signposting to local events or projects to encourage walking, running and cycling in the game and local participation/social cohesion. If your group are running any events in your area, please let us know and we can find a way to incorporate it into Beat the Street. beatthestreet.me/rct